Text Based Adds

Do you pay attention to text based ads? Why?

I almost never look at Google's (or any other search engine) for text-based ads. I always assume that they are at the top of the page because the companies are paying a lot of money. Sometime I click of these ads by accident, but I never search for shoes on google and click the first text-based ad. I use a more reliable website, and if the text-based ad does come from a reliable website I retype that internet site in the URL. Since text-based ads are keyword targeted they do not encompass all the necessary tools for searching the internet.